Search Engine Optimization Management
Search engine optimization (SEO) can improve your website's traffic and lead to more potential customers. There are millions of searches done each day in the United States alone; many are for products, services, and businesses like yours. SEO can help your website stand out from the rest of the competition.
When you search for a product like mp3 player on a major search engine, you will get over 100 million results. People typically browse through the first two, and three at most, pages of results. If your business doesn't land in the top results, chances are potential customers will not find their way to you.
The goal, then, of SEO is to increase your search engine rankings and drive quality traffic to your website. The most important aspect of SEO is the use of keywords. If you can incorporate keywords that people most commonly search for in your website's content, then you can achieve better search engine rankings. Choosing the right keyword or keyword phrase is important, as is using synonyms when appropriate.
Having the right keyword is as important as having it in the right density, or the optimal number of times. Density is the number of times a keyword appears in your website's text - this makes it more relevant to search engines. The density to shoot for is 3-7% for major keywords and 1-2% for minor or secondary keywords. On the other hand, however, keyword stuffing can get you banned from certain search engines. Avoid having so many keywords that your text sounds artificial - people want relevant, rich content, and search engines consider it unethical and a form of spam.
Placing your keywords in the appropriate place on the page can also help boost results. For example, having them in the title, first paragraph, and headings is more beneficial than if they appear later. You should also try to have your major keyword or keyword phrase in the domain name, so it is easy for people to remember.
Choosing the right keywords and the right density can be tricky; SEO professionals can help guide you through the process so you will have both great content and effective optimization. Contact us today to get started.
